Details

Project

Deschutes Fresh Haze

Medium
Packaging, Influencer Kit

I learned...

Just because it's ugly doesn't mean it's easy. Oh and pattern wrapping a koozie can be a doozie.

Introduction

Ho ho ho hazy holidays! Fresh Haze brings the flavor this year. Here's a sweater for you and your little buddy.

#chasethehaze.

As part of a multi faceted campaign produced by Digital Kitchen to help Deschutes release its newest beer, the Fresh Haze IPA, we created an influencer kit that leveraged the holiday season & was delivered to beer loving influencers across US.

Responsible for all visual design I took the concept/our constraints (budget, assembly time, shipping) & created a kit that contained a Deschutes fresh haze ugly holiday sweater, matching mini koozie sweater, and custom holiday card.

keep your beer cold, your sweaters ugly, & you'll be the life of the party.

Client
Deschutes Brewery
Agency
Digital Kitchen
Art Direction
Jordan Rundle
Design
Cameron Coupe

12.25.18