Tour de Mari
March — 19

Drink Pedal Repeat

Brand / Identity
Concept

Bloody Mary Summer Fun

Welcome to the Tour de Mari, a repeating weekend bicycle adventure to find the best bloody mary's Seattle has to offer. Born out of the love of bikes and alcoholic beverages the Tour de Mari will begin it's inaugural season during the summer of 2019.

Once conceptualized via group text with the boys, the tour needed an identity. I developed a wordmark crafted around a speared olive, one of the signatures of a classic bloody mary. The brand (as it grows) will combine cycling sophistication with a fun and approachable tone.
LOGO / VISUALS

Starting summer 2019 the Tour de Mari hits Seattle. Grab a bike, grab a buddy, join us on the journey to find the best bloody mary's in the city and maybe get a little workout in doin it.