Deschutes Fresh Haze
December — 18

Hazy Holidays

Packaging
Soft Goods

A Fresh Haze Holiday Surprise

As part of a multi faceted campaign produced by Digital Kitchen to help Deschutes release its newest beer, the Fresh Haze IPA, we created an influencer kit that leveraged the holiday season & was delivered to beer loving influencers across US.

Responsible for all visual design I took the concept/our constraints (budget, assembly time, shipping) & created a kit that contained a deschutes fresh haze ugly holiday sweater, matching mini koozie sweater, and custom holiday card.
THE KIT

DESIGN ELEMENTS

A hazy twist on your main squeeze, this juice bomb explodes with orange citrus and a soft malt body. Fresh Haze brings the flavor. Here's a sweater for you and your little buddy. #chasethehaze.