To The Streets
Brand / Identity
An Updated System
Exploring Columbia’s space in the streetwear/urban market to see how they could better serve a younger, more style focused costumer base. Inspired by Columbia's ongoing collaborations with KITH, this execution showcases a visual system the brand could leverage if it extended itself into the streetwear sector.
The Logo, & system as a whole, pays homage to Columbia's origins by maintaining similar geometry within the logo as well as utilizing blue as the flagship color of the brand. Overall muted colors & minimal typography are inspired by stark urban architecture. Columbia has evolved, have you?