Alta Forest Products
January — 19

Into The Woods

Brand / Identity
Video

A Fresh Build

Alta Forest Products is the worlds leading manufacturer of cedar fencing. However, the market has been flooded with fake cedar products and most consumers don’t understand the superior benefits of real Western Red Cedar. We created a brand video, logo ,visual identity, photography and collateral so they can continue to dominate the fencing market.

The new design system, paired with updated visual assets all around, helped move Alta Forest Products forward as a top tier fencing/lumber supplier. The identity strongly reflects the heritage of the brand, helping leverage the decades of knowledge & skill that Alta Forest Products brings to the table.
LOGO

Collateral & Web

Minimal & Modern

To accomodate contractors and distributors, we created a functional and modular piece of collateral that can be left with costumers, educating them on the Alta brand and their entire line of products. The website user experience was simplified to better serve Alta's customers.
BRAND GUIDE SAMPLE

BRAND VIDEO / PHOTOS

The New Cut

Design was paired with new imagery & a brand video to reinforce Alta's message, tone, and sentiment as a company. It's a brand with history, that is ready to build towards the future. Alta's market ranges from commercial builders to backyard DIY'ers which is reflected in the video and photography.
Creative Director: Chris Arzt
Photographer: Kyle Johnson
Video Editor: Camille Durand
Design: Erik Milano, Cameron Coupe
Alta Forest Products, world leader in cedar fence goods and services. A heritage brand stepping forward with a complete visual overhaul to reclaim its share of the market.